Training Overview


eCommerce Training for Starting an Online Store

Thinking of starting an online store? We have absolutely no hesitation stating that Store Coach has the best, most comprehensive, most detailed, most up-to-date eCommerce training course on the planet. We guide you step-by-step through the process of choosing a store model and deciding what to sell, setting up an account with a supplier, building your store, launching it, getting it ranked well in Google, driving paid, organic (free) and direct traffic to it, maximizing your profits, managing day-to-day operations and even selling your online store (if you choose to). And those are just the highlights! Our course covers all the nitty-gritty details and fills in all the gaps, eliminating all the guesswork in building a profitable, sustainable online store. Let's take a closer look at what's covered in each chapter.

Want to Skip the Overview & Jump Straight into the Training?

Chapters 1 - 3 Overview

Chapter 1: Choose Your Niche - Discover the "Big 4" factors for choosing a niche you can realistically make money in.

Chapter 2: Choose Your Store Model - Learn the pros & cons of each model: a) stock & ship, b) dropship and c) affiliate.

Chapter 3: Source Products - Set up a reseller account with one or more suppliers (or join an affiliate program).

From deciding what you're going to sell and what type of online store you'll be building to securing a supplier account and sourcing products, we’ll take you through the crucial first steps of your eCommerce endeavor. We'll start off in Chapter 1 with perhaps the most important part of the whole process: choosing a niche (i.e. a market or a product line). No matter how great your site is, your business will never truly thrive if your niche is a dud. We've built dozens of successful online stores around a wide variety of niches and will guide you through the process of choosing a winning niche. We'll introduce you to the "Big 4" factors for choosing a good niche market, and we'll answer these common questions:

  • What makes a niche market profitable? What type of niche markets should I avoid?
  • How much of a profit do I need to be making on each order?
  • Is there a tool to help me forecast how successful my niche will be?
Once you've selected your niche, the next step is to choose your store model. In Chapter 2, we'll discuss the three types of stores you can build: 1) stock & ship eCommerce, 2) dropship eCommerce and 3) affiliate product stores. We'll discuss the PROs and CONs of each store model and help you choose which type of online store makes the most sense for you. Some questions that we’ll address are:
  • What is the difference between an eCommerce Store and an affiliate product store?
  • Which store model will give me the biggest payoff?
  • Do I have to keep a stock of products? What are my options for shipping?
Lastly in this planning phase, we will walk you through how to find a supplier. You can’t have an online store without any products to sell! This can be a daunting task for some, but all it takes are the right tools. From how to identify potential suppliers to securing a reseller account with a supplier, we’ll walk you through each step of the process. We’ve even thrown in a couple of scripts to use, and have provided solutions and next steps for every possible outcome of your outreach. Here are some of the topics we’ll cover in Chapter 3:
  • What is the best way to contact a supplier? What kind of preparation do I need to do?
  • What happens if a supplier won’t dropship for me? What are my options? Can I change their mind?
  • How do I verify that this supplier is giving me the best deal? How can I project what my profit margins will be?

After you’ve completed your Phase 1 training, you will have chosen a profitable niche, determined your store model, and secured a supplier (or two) for your products. In short, you will have poured the foundation for your new online business and will be well on your way to start building your store!

Associated Tools & Resources

    • Non-US Resident's Guide - Approximately 1/3 of our Pro Members reside outside the United States. But because the USA has - by far - the largest online shopping marketplace in the world, most non-US members choose to build a store targeting the US market. This guide shows non-US residents how to set up a US-based business.

    Chapters 1 - 3 Frequently Asked Questions

    Is Store Coach just for dropshipping-based eCommerce stores or for other types of websites too?

    Store Coach is hugely beneficial to anyone who owns or wants to create a website of any kind. Regardless of whether you're selling a tangible product, a service, a digital product (i.e. ebook or membership) or anything else - or even if you're just promoting somebody else's products/services as an affiliate - the concepts and processes are 95% the same...

    • You need to choose keyword phrases you can get ranked for
    • You need to build a search-engine-friendly website
    • You need to optimize your site for customers to maximize your conversion-rate
    • You need to get your site ranked high in Google and the other search engines
    • You need to market it and drive traffic to it

    Our training course covers dropshipping-based eCommerce stores, affiliate-product-stores, stock-and-ship eCommerce stores, service-based sites and basically any other type of website you can think of. Even if you're just selling on eBay or Amazon or Etsy and don't even have your own stand-alone website, Store Coach still provides a lot of valuable information about driving traffic and increasing your sales and profitability.

    I live outside the United States. Is Store Coach still relevant and applicable to me?

    Yes, absolutely! Approximately one third of our Members live outside the USA, so you're in very good company. Some of our non-US members build stores targeting their home country while others choose to build a store targeting the huge US online shopping marketplace. This page answers common questions asked by non-US Members and explains how Store Coach will help you.

    Do I need... A product to sell? Connections with suppliers? Technical skills? Internet marketing experience?

    No, no, no and no. You honestly don't need any of these things in order to be successful. Our top-notch training course walks you step-by-step through the entire process of choosing a product line, establishing a reseller-account with a product supplier, building your store and marketing it. Just go through the training course step by step, and you'll have no trouble learning and doing everything you need to generate a serious income.

    I am a complete newbie. Is Store Coach for me?

    We love newbies! Store Coach is geared towards people like you with very little experience or know-how. In fact, the whole idea for Store Coach came about because we had so many friends and relatives (most of them with little to no experience whatsoever) asking us to teach them step-by-step how we did what we did. Our eCommerce Academy is very straightforward, through, and easy to follow.

    How can I possibly compete with the likes of Amazon and eBay?

    First of all, you should think of sites like Amazon and eBay as opportunities, not as competitors. You'll very likely be offering your products on these mega-sites sooner or later. So you'll be benefiting from the insane amount of visitors they get. Everyone and their dog is well aware that these mega-sites exist. When mega-sites like Amazon and eBay show up high in the search results (as they often do), most shoppers are either the type of person who a) has already been to those sites and is now looking for specialty shops, or b) doesn't even pay attention to the mega-site results and skips right over them. Finally, keep in mind that you're not going to be trying to get ranked for ultra-competitive keyword phrases like 'hdtv' and 'digital camera'. In our training course, we'll show you how to find niches and keyword phrases where several of the top-ranking sites (the sites on Page 1 of Google's search results) are "weak" and can easily be outranked.

    Chapters 4 - 6 Overview

    Chapter 4: Pre-Build Tasks - Get a good domain name, choose the right shopping cart platform, and get all your ducks in a row.

    Chapter 5: Build Tasks - Build your site the right way so both Google and customers will love it.

    Chapter 6: Launch Tasks - Can't-miss steps to let Google and the world know you're open for business.

    Here is where we'll get to the meat of the training: the build. Even with the perfect niche and a killer line-up of suppliers, you’re not going to make any money without a store that’s optimized to a) impress Google, and b) convert casual visitors into paying customers. We’ll take you through all of the steps - from pre-build all the way to launching your store. With this training, you’ll have all the tools you need to create an online store that will make your eCommerce business flourish and maximize your profits.

    In Chapter 4, we’ll go over everything you need to gather before you start building. One of the most important parts of the pre-build is selecting a shopping cart platform. The shopping cart platform is like the brain of your store; it's what makes everything work. From the look of your online store to managing all of your information and inventory, your shopping cart platform is your store’s lifeline. In this phase of the training, we’ll answer the following questions:

    • What are the different types of shopping cart platforms?
    • How do I know which kind of shopping cart platform is right for my store?
    • Which shopping cart platforms do you recommend?
    In Chapter 5, we’ll walk you through the actual store build-out. It isn’t just uploading products; you need to make your store attractive to customers and be prepared to take a variety of payments. After all, that’s what eCommerce is all about... getting paid! Not only will we take you step by step through all of the nitty-gritty details of building your store, but we will also teach you how to set it up in a way that builds customer trust, which is the foundation of any successful eCommerce business. Here are some questions we'll address in this chapter:
    • What kind of content do I need to put on my site?
    • How do I set up shipping and tax rates for my store?
    • How do I accept payments, including credit cards?
    In the Chapter 6, we will take you through the super important store launch sequence. Even the most expertly executed store is worthless if no one but you knows that it exists. The goal here is to get people (and lots of them) to your store, and more importantly, to the checkout page. Unlike a brick and mortar store, you aren’t going to be making flyers and taking ads out in the paper. Figuring out how to advertise an online store is a bit more elusive, and it takes a firm understanding of the different tools available to you. Chapter 6 will teach you how to get your name out there so you can start turning a profit, and will answer these questions:
    • How do I get Google to recognize my online store?
    • Which Google products should I be using, and how?
    • Which social sites should my store be on, and how do I set up my blog?

    By the end of Chapter 6, you will have a complete online store that’s attractive to both customers and Google, and that’s ready to start taking payments. We’ll also provide you with all the tools you need to start advertising your store, so you’ll be all set up to start marketing and turning a major profit.

    Associated Tools & Resources

    • Pre-Launch Checklist - This useful checklist helps you get all your ducks in a row so you're 100% ready to start building your store.
    • On-Page Optimization Guide - This guide helps you ensure that all your "top-level" pages (i.e. home page, category and sub-category pages, brand pages, etc.) are keyword-optimized (but not over-optimized) for the keyword phrase each page is targeting.
    • Store Launch Sequence - This checklist of must-do tasks ensure that you've done everything important to let Google and the world know you're live and open for business.

    Chapters 4 - 6 Frequently Asked Questions

    How much will it cost to build an online store? What are the ongoing monthly costs?

    One of the wonderful things about eCommerce is that it requires very little start-up cash to build and launch a store. Using the dropship model or affiliate model (as opposed to the stock & ship model), you don't have to buy any inventory up front and don't have any of the overhead costs you'd have for a "brick and mortar" retail store (i.e. facility costs, equipment, utilities, labor costs, etc.). If you're on a tight budget, you can easily build a store for less than $50. That's not a misprint... it really says $50! Even if you "go crazy" and pay for a professional logo and outsource some of the work, you're talking maybe a few hundred bucks. The ongoing operating costs are extremely low as well... so low that you only need to make 1-2 sales a month to cover your costs (and then everything else is pure profit)! Here's a list of your typical ongoing costs...

    • Shopping cart platform (which typically includes web hosting): starting at ~$25/month
    • [contentblock id=eg-merchant-account] (optional): ~$30/month
    • Toll-free phone number (optional): ~$10/month
    • Domain name: ~$10 per year
    • Live chat (optional): ~$15/month

    As you can see, even if you "splurge" and get all of the optional things (which are really just tools for helping you make more sales), your total monthly costs are around $80 per month. That's a crazy-low amount of overhead for a store that can easily make you $5,000+ per month!

    How long will it take before I start making money?

    Store Coach isn't a get-rich-quick scheme. We teach you how to build a legitimate, long-term, sustainable online business. If you're looking for an easy way to make gobs of money overnight (as if such a thing exists!), you're in the wrong place. If you follow the Store Coach training and put in a decent amount of time (5+ hours per week), you can certainly start making sales and generating profits month 1 after launching your store. Your profits the first month or two realistically won't be earth-shattering, but you should certainly be able to generate a few hundred dollars of profit. But by month 3 or 4, you should be making over $1,000/month, and by month 6 you can realistically be making $2,000 - $3,000 (or more) per month. A year in, your store could easily be making $5,000 to $10,000 per month, just like many of ours have!

    Chapters 7 - 10 Overview

    Chapter 7: Web Marketing Strategy - Learn what your web marketing strategy should be for the first 6 months of operations (and beyond).

    Chapter 8: Paid Traffic - Learn how to profitably use PPC and other forms of paid advertising to start making sales right out of the gate!

    Chapter 9: Organic Traffic - Get your store ranked and drive tons of free organic traffic from Google and the other search engines.

    Chapter 10: Direct Traffic - Drive direct traffic to your site from other sites out on the web, leading to more sales and profit.

    Your online store is built and launched... now it's time to drive traffic to it so you can start making sales! We'll dive into each of the 3 primary methods/sources for traffic: 1) paid traffic, 2) organic traffic, and 3) direct traffic. Chapter 7 introduces you to the world of Internet marketing, helping you see the "big picture" of how to market a website and get visitors to your store. In this introductory chapter to Phase 3, I'll give you a timeline of what traffic sources you should focus on over the first several months post-launch and discuss what you can realistically expect traffic/sales-wise over that time span. You'll see that it's very possible to start generating profits in month 1!

    Chapter 8 is all about using paid advertising to drive visitors to your site. While you're certainly not "required" to use paid advertising, I strongly recommend that you test it out. Web-based paid advertising is a completely different animal from "real-world" paid advertising. You don't have to risk thousands and thousands of dollars for a big TV/radio/print ad that may or may not pay off. With Pay-Per-Click (PPC) and other forms of web advertising, you'll know within ~$50 of ad spend whether your paid ads are generating more profits than they're costing. I'll teach you my "Big 4" rules of engagement for PPC advertising, which will help ensure that your paid ads have a positive ROI and contribute to your bottom line. In addition to PPC advertising, we'll also cover all the ins and outs of using paid banner ads and setting up your own affiliate program.

    Chapter 9 is dedicated to helping you get your site ranked well in Google, which will generate a constant stream of free, organic traffic to your store. Paid advertising is great because it allows you to start generating traffic right out of the gate, but you'll always make more profit per order from free, organic traffic than you'll make from paid traffic. Your store's long-term profitability will depend greatly on how well your store ranks in Google (and the other search engines) for the keyword phrases you're targeting. In Chapter 9, we'll first explore Google's key ranking factors and what you need to focus on to achieve good rankings in today's Google environment. Then I'll introduce you to my Insanely Simple SEO Marketing Plan, which provides you with a sure-fire action plan for climbing up the rankings and getting huge amounts of free traffic.

    The Chapter 10 is all about driving direct traffic to your store to supplement your paid traffic and organic traffic, leading to more sales and more profit. In Chapter 10, I'll teach you everything you need to know to drive traffic to your online store from popular forums and other "social hangouts" in your market. I'll also show you how to find opportunities to be a guest contributor on high-traffic blogs, which can lead to enormous amounts of direct traffic. We'll also discuss how to use Q&A sites like Yahoo Answers and Quora to bring in additional highly-targeted visitors. Using the strategies you'll learn in Phase 3 to bring in a combination of 1) paid traffic, 2) organic traffic and 3) direct traffic, your visitors, sales and profits will continue to increase month after month.

    Associated Tools & Resources

    • Insanely Simple SEO Plan - There are literally hundreds of SEO and marketing techniques promoted out on the web. The vast majority you'll read about are outdated and ineffective, and a lot of them will get you penalized by Google. Coach's Insanely Simple SEO Plan boils marketing down to a small handful of safe, effective, manageable marketing techniques to get your site ranked well in Google.
    • Rank Master Pro - This brilliant beyond brilliant tool (if we do say so ourselves) identifies your competitors' best (highest quality, highest value) backlinks and provides a slick interface for helping you obtain the same or similar backlinks to your site. The end result: you'll have a handful of the best backlinks from each of the top-ranking sites, giving you a stronger backlink profile - and therefore higher rankings - than all of them. Pro Membership gives you instant access to Rank Master Pro.
    • PPC Management Tool - This insanely powerful Excel-based program helps you analyze and manage all of your PPC campaigns (including PLAs), saving you tons of time and money.

    Chapters 7 - 10 Frequently Asked Questions

    How long will it take before I start making money?

    Store Coach isn't a get-rich-quick scheme. We teach you how to build a legitimate, long-term, sustainable online business. If you're looking for an easy way to make gobs of money overnight (as if such a thing exists!), you're in the wrong place. If you follow the Store Coach training and put in a decent amount of time (5+ hours per week), you can certainly start making sales and generating profits month 1 after launching your store. Your profits the first month or two realistically won't be earth-shattering, but you should certainly be able to generate a few hundred dollars of profit. But by month 3 or 4, you should be making over $1,000/month, and by month 6 you can realistically be making $2,000 - $3,000 (or more) per month. A year in, your store could easily be making $5,000 to $10,000 per month, just like many of ours have!

    How can I possibly compete with the likes of Amazon and eBay?

    First of all, you should think of sites like Amazon and eBay as opportunities, not as competitors. You'll very likely be offering your products on these mega-sites sooner or later. So you'll be benefiting from the insane amount of visitors they get. Everyone and their dog is well aware that these mega-sites exist. When mega-sites like Amazon and eBay show up high in the search results (as they often do), most shoppers are either the type of person who a) has already been to those sites and is now looking for specialty shops, or b) doesn't even pay attention to the mega-site results and skips right over them. Finally, keep in mind that you're not going to be trying to get ranked for ultra-competitive keyword phrases like 'hdtv' and 'digital camera'. In our training course, we'll show you how to find niches and keyword phrases where several of the top-ranking sites (the sites on Page 1 of Google's search results) are "weak" and can easily be outranked.

    Chapters 11 - 13 Overview

    Chapter 11: Maximize Your Profits - Increase your bottom line by maximizing your conversion rate and your average profit per order.

    Chapter 12: Store Operations - Learn all the ins and outs of optimal day-to-day store operations, including time management and outsourcing.

    Chapter 13: Sell Your Store? - Selling your store is by no means required, but if you do sell, we'll help you get top dollar for it.

    Once you have a handle on how to market and drive traffic to your store, it’s time to turn your attention to maximizing your profits. How will we do this? By increasing the other 2 factors of the Profit Formula...

    Profit = Number of Visitors x Conversion Rate x Profit Per Order

    Phase 3 was all about getting traffic... increasing the number of visitors to your store. But that's just the 1 of the 3 factors in the Profit Formula. In Chapter 11, we'll explore ways to maximize the other 2 factors: your conversion rate and your average profit per order. Increasing one or both of these other 2 factors will have just as big of an impact on increasing your bottom line as traffic will. And oftentimes, they're faster and easier to increase. In Chapter 11, we'll make sure you're not guilty of any of the common "conversion rate killers" and talk about how to use A/B split testing to try out lots of different ideas for improving your conversion rate. Chapter 11 will answer the following questions:

    • What are some red flags that will scare visitors off? How do I convince them to by from me instead of a competitor?
    • Just how important are my prices? How often should I update them?
    • What do I do when my business seems to hit a plateau? How can I grow and expand my business?

    In Chapter 12, we'll turn our attention to day-to-day store operations. I'll teach you all the tips and tricks I've learned over the last 10+ years in eCommerce to creating a profitable, efficiently-run business. We’ll go over some common mistakes that business owners make and the best ways to avoid them. You’ll also learn the correct way to process orders. Knowing this system is vital for not only your customers’ satisfaction, but also for your business’ success (not to mention your sanity). When it comes to order processing, many people worry about being victims of fraud. That’s why we made sure to carve out a special section in this chapter dedicated entirely to how you can identify and prevent fraud. Some of the questions Chapter 12 will answer for you are:

    • How should I be spending my time on a daily/weekly basis? What tasks can I safely outsource?
    • How do I process orders to keep customers happy? What records do I need to keep?
    • How do I verify that an order is legitimate?

    In Chapter 13, we'll address the possibility of selling your online store for a huge "pay day." For some of you, this store might be your baby, and you have no intention of selling it. That’s totally fine! But others may be ready to "cash in" move on to your next project. If you fall into this latter group, we’ll take you step-by-step through the selling process and let you in on the secret to getting top dollar for your store. In Chapter 13, we'll answer these questions and more:

    • Should I sell my store or hang onto it? What are the reasons I may want to consider selling
    • How much money can I realistically get for my store? How is an eCommerce store valued?
    • If I decide to sell, how do I list my store to make it attractive to potential buyers?

    With the completion of your Phase 4 training, you will possess all the knowledge you need to have a thriving, profitable eCommerce business. Whether you decide to keep your store or sell it to the highest bidder, you’ll be primed to make a great income with a business that you built from the ground up.

    Associated Tools & Resources

    • Trust Graphics Jumbo Pack - Save hundreds of dollars on graphic design costs with our complementary ZIP file containing over 100 professional-quality trust graphics.
    • Site Review Framework - Tracking your store's key performance metrics each month is key to identifying trends and maximizing opportunities. This downloadable template makes monthly site reviews easy.
    • Downloads Galore! - We have all kinds of spreadsheets and templates available for you to download... order log (single-supplier store or multiple-supplier store), PPC profitability analysis, and many more.

    Chapters 11 - 13 Frequently Asked Questions

    Is fraud a common problem in eCommerce?

    No, it really isn't, especially if you follow our advice in the training on how to prevent and detect fraud. But it really isn't something you need to worry much about. And if you are overly concerned about it (because of the market you're in), you can use a service like NoFraud to essentially get "chargeback insurance" for just 0.25% of revenue. We use NoFraud - and get the ultra-cheap chargeback protection - for virtually all of our stores.

    Does the training talk about how to go about SELLING my store?

    It sure does. While selling your store obviously isn't a "required" part of the process, there are legitimate reasons why you may want to sell it (as we've done many, many times) and we want to help you get top-dollar for it when you do eventually choose to sell it. Our training provides detailed instructions on how and where to sell your store to maximize your big pay day!

    What all tools and services do you guys offer? Can I outsource tasks to you?

    The following tools and resources are included with Pro Membership...

    • Niche Finder Pro - Our revolutionary keyword tool makes it easy to find high-demand niches with high profit margins that you can realistically get ranked for.
    • Supplier Directory - This directory gives you instant access to thousands of [contentblock id=distributor-wholesaler]s and [contentblock id=dropshipper]s ready and eager to work with you.
    • Rank Master Pro - This brilliant beyond brilliant tool (if we do say so ourselves) helps you obtain the same (or similar) high-quality [contentblock id=backlink]s that your top-ranking competitors have, making it easy to outrank them.
    We also offer several completely optional a la carte services for those looking to outsource certain tasks...
    • My Blog Squad - Put your blog on auto-pilot by hiring our team to research, write and even log in and post 1-3 content-rich blog entries for you each month.
    • SEO & Marketing Service - This service is for those looking to outsource ALL marketing and SEO work.
    • Consulting Calls and Site Reviews - Much like private coaching, these services allow you to get 1-on-1 help from one of us coaches, but these are more of one-time "a la carte" options.
    Note: None of these services are required in any way, shape or form. You're more than welcome to do everything yourself (our training shows you how) and/or hire someone else if you choose to outsource these services.